A strong brand identity is more than just eye catching. It’s the key to building trust. Eighty one percent of consumers say they need to trust a brand before making a purchase. When your brand is consistent across your website, social media and every other platform, it will help you stand out from the competition. Research shows that it can even increase your revenue by up to twenty three percent.

But it’s not just about making sales. A powerful brand connects with your customers on an emotional level. When people feel an emotional connection to your brand, they are more likely to become loyal customers and spend more over time.